Ostuni suddenly appears on the hillside like a white mirage suspended between the sky and thousand-year-old olive trees, known as the white city for its whitewashed houses that reflect the sunlight and create an almost oriental atmosphere walking through the alleys of the historic centre means getting lost in a tangle of arches, stairways and silent courtyards where every corner offers panoramic views as far as the Adriatic Sea
Ostuni's history is rooted in prehistoric times, as testified by the discovery of the Ostuni woman, a young mother's skeleton dating back over 20,000 years discovered in the cave of Santa Maria di Agnano Over the centuries, the town was inhabited by Messapians, Romans, Byzantines and Normans, each of whom left visible traces in the town planning and monuments. the highest point is dominated by the Cathedral of Santa Maria Assunta, a late Gothic masterpiece with a large rose window that is one of the most beautiful in the region, while nearby, the ancient Aragonese walls are a reminder of the town's defensive past.
A week's holiday allows you to alternate days in the historic centre between craft workshops and small squares enlivened in the evenings by music and the aromas of Apulian cuisine with moments of relaxation in the marinas of Ostuni such as Villanova Rosa Marina and Costa Merlata where sandy beaches and rocky coves suit both couples looking for romantic sunsets and families with children who want clear sea and shallow waters
In the surrounding area, the countryside of the Valle d'Itria opens up amidst expanses of centuries-old olive groves, fortified farms and dry-stone walls, the heritage of a rural culture that is still alive. Here you can experience tastings of extra virgin olive oil, local wines and traditional dishes such as orecchiette and focaccia baked in a wood-burning oven.
Ostuni is a place that invites you to slow down, to climb unhurriedly to the highest part and then descend through jasmine-scented alleyways, to stop on the terrace to watch the sunset tinting the white walls pink, and to discover a different detail every day amid history, silence and beauty, making for an intense yet serene holiday, perfect for those travelling as a couple or with the family and wishing to combine culture, sea and authenticity in a unique Apulian experience
Ostuni
Ostuni is a town in Apulia, in the province of Brindisi, known as “the White City” for its characteristic historical centre with whitewashed houses. It stands on three hills a few kilometres from the Adriatic Sea and is one of the most iconic tourist destinations in Salento for its architectural charm and landscape.
Key data
Region: Apulia
Province: Brindisi
Population: about 31,000 inhabitants (2023)
Altitude: 218 m a.s.l.
Nickname: “The White City”
History and Development
Ostuni's origins date back to the Messapian period (7th century B.C.), but the town took on its present form in the Middle Ages, with an urban layout of alleys and stairways climbing to the top of the hill. After Norman and Swabian rule, it experienced a period of prosperity under the Aragonese. The tradition of whitewashing the façades with quicklime originated as a hygienic measure against the plague and became a distinctive sign.
Architecture and heritage
The historical centre is dominated by the Cathedral of Santa Maria Assunta (15th century), in Apulian Gothic-Romanesque style, with a famous rose window. The ramparts and city gates, such as Porta San Demetrio and Porta Nova, bear witness to the ancient defence system. Numerous Baroque palaces alternate with smaller churches and workshops.
Tourism and Territory
Ostuni is now one of the most visited destinations in Apulia, thanks to its Mediterranean charm, summer festivals and proximity to the sea. The surrounding area includes the Dune Costiere Regional Natural Park with centuries-old olive trees, masserias and sandy beaches. The local food and wine industry values olive oil, wine and traditional Salento dishes.