Can mansions advertise promotion packages on their official websites?
✅ When can promotional packages be advertised
If the dwelling is run as a commercial or tourist accommodation business, it may promote services, accommodation packages, special offers and the like on its website, provided that the business is duly authorised and has fulfilments such as a tourist register, identification code (CIR/CIN) or other documentation required by law - this applies to hotels, historical accommodation residences, B&Bs, etc.
Advertising must be clear, truthful and not misleading according to Italian advertising law and the Consumer Code: information on the characteristics of the offer, prices, conditions and services included in the package must not be misleading.
For online promotion, there are no general prohibitions in principle: you can show tour packages, discounts, inclusions and offers directly on the site, as well as on social channels and newsletters, always respecting the rules of transparency and fairness towards the consumer.
⚠️ Specific limits to be considered
Cultural property legislation (if the dwelling is a protected cultural property): commercial promotion may be allowed, but if the dwelling is a listed cultural property (under state/regional protection), there may be specific restrictions on the use of images and depictions of the property, which require authorisations, in order to avoid impairment of the cultural value and respect for the decorum.
Use of images of the property or protected elements: if images depicting cultural property are subject to reproduction rights or protected by cultural heritage legislation, a permit may be needed to use them in a commercial context.
Antitrust rules and consumer protection: promotions that include incentives (e.g. free gifts, discounts, collaborations with third parties) must be handled carefully so as not to constitute unfair or manipulative business practices, especially when linked to reviews or indirect incentives. Recent regulatory proposals also aim to limit practices such as paid or incentivised reviews.
📌 Recommended good practices
Indicate clear prices and all conditions of the packages (including any additional costs).
Display any identification codes required by law (e.g. CIR/CIN for accommodation facilities).
Do not use images or names without permission when they represent protected cultural property.
Ensure that offers are neither misleading nor mask the real content of the offer.
If you want, I can help you draft an example of a correct text to publish on the site to promote a promotional package (with legally appropriate formulas).
Can holiday lettings advertise promotional packages on their official websites?
Yes - in Italy, even those offering tourist rentals can advertise their packages/promotions or accommodation on their official website, but there are specific rules to be aware of due to the current legislation on tourist rentals and short rentals.
🧭 What are tourist leases
Tourist leases are private housing units rented out for tourist purposes without the additional services typical of accommodation facilities (e.g. breakfast, change of linen) and fall under the discipline of the Civil Code and Decree-Law 50/2017 in conjunction with national and regional regulations.
🧾 Advertising and promotion permitted
✔️ One can promote accommodation on one's official website or through other online channels (website, social profile, ads on search engines or booking portals) to publicise offers and attract customers.
✔️ Today, with the new rules, it is mandatory to include the National Identification Code (NIC) issued by the Ministry of Tourism in any promotional material, and to indicate it on websites and advertisements published online.
⚠️ Specific limitations
⚠️ It is not permitted to advertise tourist accommodation in the channels reserved for accommodation facilities (e.g. institutional regional/provincial promotion sites dedicated to hotels and the like) if the accommodation does not qualify as an accommodation facility.
⚠️ Services extra to the mere use of the property (such as breakfast, daily cleaning, change of linen, etc.) may not be promoted if they are not part of the services allowed for tourist letting; this is related to the distinction with accommodation facilities.
⚠️ It is not permitted to advertise with physical signs, posted posters or billboards outside the property (as is the case for commercial accommodation), but advertising online and on the official website is permitted.
📌 Technical requirements for online advertising
To be able to regularly advertise a tourist location online:
You must have obtained and indicated the CIN in your advertisements and on the site (national obligation from 2025).
The description must be truthful and not misleading, clearly indicating what is included in the package/offer.
You cannot pass yourself off as an accommodation facility (such as a hotel or B&B) except under the specific legislation.
🧾 In brief
| Type of activity | Advertising on the official site | Main limitations |
|---|
| Tourist lease/short-term rental | ✅ Yes, you can advertise packages/offers online | No physical signage; do not promote extra services not permitted; indicate CIN |
| Traditional accommodation (hotel, B&B, historic house) | ✅ Yes, you can advertise | General tourism rules and the Consumer Code follow |
Can holiday homes advertise promotional packages on their official websites?
Yes - holiday homes in Monopoli can advertise promotional packages on their official websites, but with some specific regulatory conditions. Here is what you need to know in concrete terms:
📌 1. Holiday homes in Monopoli are legal tourist rental activities
In Monopoli, holiday houses and flats (also non-entrepreneurial or entrepreneurial) are regulated by the municipality as non-hotel establishments offered for rent to tourists. In order to carry out the activity regularly, it is required:
communication to the municipality/SCIA for entrepreneurial holiday homes;
file keeping and compliance with the rules (accommodation files, tourist tax, etc.);
obtaining an identification code (such as the Structure Identification Code - CIS or the more recent National Identification Code - CIN, which must appear in every advertisement/advertisement).
📌 2. Publishing promotional packages on one's own site is permitted
Tourist leases (holiday homes) may advertise and promote online (including promotional packages) on their official websites or other online channels, as long as the unit is regularly communicated and identified by code.
This means that you can:
✅ show “book 7 nights pay 6” or “low season discount” offers;
✅ promote services related to the stay (recommended trails, local activities, additional services available for a fee);
✅ include photos, descriptions and clear prices;
all in full compliance with the right to online marketing of tourist leases.
⚠️ 3. Some regulatory and content limits to be respected
❌ a) You may not advertise as typical accommodation services
If your holiday home is framed as a tourist rental or non-entrepreneurial holiday home, you may not advertise or offer in your packages services that constitute actual accommodation activity (e.g. breakfast served, daily change of linen or other hotel-like services) - this is because such activities require a different regulatory framing.
❌ b) You cannot advertise on institutional sites dedicated only to accommodation facilities
Some official regional or municipal channels dedicated to tourism promotion are reserved for classified accommodations (hotels, B&B, etc.), and are not intended for promotional use of holiday homes.
⚠️ c) Duty of transparency and fairness
As with any advertising of tourist activities in Italy, the information must be truthful, clear and not misleading - e.g. full prices, cancellation conditions, period of validity of the offer, services included or excluded, and the identification code (CIN/CIS) must be visible
📌 4. In summary
| Regulatory aspect | Possibilities |
|---|---|
| Online advertising on one's own site | ✅ permitted |
| Offers and promotional packages | ✅ allowed if correct and transparent |
| Offers including de facto hotel services | ❌ to be avoided without proper qualification |
| Advertising on institutional channels for hotels/reception only | ❌ not permitted for tourist leases |
Can B&Bs in Monopoli advertise promotion packages on their official websites?
Yes - B&Bs in Monopoly can advertise promotional packages on their official websites, but they must comply with specific rules of transparency and regulatory framework. Here are the main points to know 👇
🏨 B&B as accommodation and advertising
A Bed & Breakfast (B&B) in Italy (and therefore also in Monopoli) is an extra-hotel accommodation facility regulated at a regional level (in Apulia by Regional Law 27/2013) and by the municipality, and must be started by means of a Certified Declaration of Start of Activity (SCIA) at the SUAP, with all the associated obligations (structural requirements, minimum services such as breakfast, communication of accommodation, etc.) .
👉 Being an accommodation business, it can advertise, i.e. promote special offers and packages directly on its website or other online channels, like all businesses.
📣 What you can advertise
✔️ Classic promotional packages, for example:
seasonal offers;
discounts for longer stays;
packages “romantic weekend”, “spring special”, etc.
✔️ Services included in the package complying with B&B regulations, such as breakfast included, access to services, local conventions.
🔎 Advertising must be transparent, truthful and not misleading - with clear indication of:
prices and conditions;
periods of validity;
included/excluded services;
legal requirements (e.g. identification code or other administrative data) according to the rules on tourism and trade.
⚠️ What NOT to do
❌ You may not advertise services or activities that are not allowed under B&B regulations
E.g. you cannot pass yourself off as a hotel or offer services that do not fall under the definition of a B&B (if you are not actually recognised as an establishment with such services).
❌ You cannot use institutional channels reserved for other categories if you are not qualified for that area (e.g. specific regional lists for other types).
📋 Regulations to be observed
📌 SCIA and administrative requirements
The B&B must be duly opened with an SCIA and comply with local requirements (minimum services, health and hygiene requirements, etc.) in order to operate and thus also advertise the activity legally .
📌 Rules of publicity and transparency
Advertising must comply with Italian consumer and competition law: clear information on prices, conditions, services and no misleading or unfair commercial practices.
📌 In brief
| Appearance | Possibilities |
|---|---|
| Advertising promotional packages on your site | ✅ yes, admitted |
| Transparent offers on services and prices | ✅ required |
| Presenting oneself as another type of structure without requirements | ❌ not allowed |
| Misleading or deceptive advertising | ❌ prohibited |