The news is official and marks an important step forward for Puglia’s position in the tourism sector: Flavio Briatore brings the Crazy Pizza concept to Savelletri in Fasano, due to open in the summer of 2026.
This is not merely a gesture of openness, but a clear signal: The Apulian coast has now firmly established itself on the global map of luxury tourism.
A carefully chosen destination, not a random one
Savelletri is today one of the most representative places in the New Puglia: authentic, but at the same time international. This area is home to iconic resorts and a high-spending clientele drawn to exclusive experiences.
The new Crazy Pizza will be built right on that stretch between the marina and ancient Egnazia, one of the region’s most recognisable destinations for high-end tourism.
In recent years, this area has seen a significant increase in high-end tourism, becoming one of the most sought-after destinations in the Mediterranean.
Translation: It’s no longer a discovery… it’s a confirmation.
Crazy Pizza: the concept that turns dinner into a show
The concept Crazy Pizza’s message is clear: not only catering, but entertainment.
Launched as an international business venture, the brand combines:
- premium ingredients
- scenographic design
- live performances (such as “spinning” the dough)
The result is an experience that combines Italian cuisine and entertainment, designed for a international audience used to living the a restaurant as an event.
It is no coincidence that the brand is already present in some of the world’s most iconic tourist destinations and is continuing its expansion by selecting locations with high perceived value.
Briatore’s return to Puglia (and what it really means)
This opening also carries strong symbolic significance.
In recent years, the relationship between Briatore and Puglia has been anything but straightforward:
- unsuccessful business ventures
- controversy over prices and the quality of tourism services
Today, however, the situation is changing: Briatore no longer observes the system… he invests in it.
The new venue therefore marks a new phase, with a strategy that is more focused on the dining experience and less tied to the traditional beach club model.
A clear signal for tourism
The arrival of a brand such as Crazy Pizza is not an isolated incident, but an indicator of a trend:
Puglia moves up a level
More and more international players are choosing the region for investments in high-end tourism.
Experience trumps the product
It’s no longer enough just to eat well: you need to experience something memorable.
The destination is becoming more international
Savelletri is becoming a hub frequented by celebrities, entrepreneurs and globetrotters.
And what about Monopoly? That’s where strategy comes into play
For those staying in Monopoli, this development opens up some very interesting prospects.
Within a few kilometres, you can:
- experience the authentic atmosphere of the historic centre
- discover secluded coves and crystal-clear waters
- and at the same time enjoy high-end experiences such as Savelletri
It is precisely this combination that makes all the difference today.
Holiday homes thus become the perfect balance:
freedom + authenticity + access to a premium lifestyle.
The new Puglia is already here
It’s clear what’s happening:
Apulia is no longer just “beautiful and authentic”.
It has become:
- desired
- competitive
- aspirational
And the arrival of Crazy Pizza confirms this in no uncertain terms.
It’s not just a new opening.
It’s a change of pace.
And anyone involved in tourism communications today… must know how to tell its story.