In recent years, Monopoli has seen significant growth in tourism, with an increase in tourist traffic of approximately 19% between October 2024 and September 2025, which has also driven the development of the property market, particularly for second homes and tourist rentals.
Data from the PayTourist portal shows 268,875 tourist arrivals, of which 69% were foreign, with an increase in overnight stays (+18,74%). This has contributed to making Monopoli one of the most popular destinations in Puglia, strengthening the demand for tourist properties and short-term rentals.
More generally, in Italy and in seaside resorts, the tourist property market continues to grow, with purchase prices rising (+4.61% year-on-year) and tourist rental fees increasing by an average of 6.31% year-on-year.
Demand for second homes and short-term rentals has increased significantly (+27% for tourist rentals and +52% for second home sales compared to recent years).
The property income linked to tourist rentals represents a significant value, but it also entails certain social issues such as a reduction in the available residential stock and housing difficulties for younger residents.
In summary, Monopoli has seen very dynamic tourism development with a positive impact on the local property market for tourist purchases and rentals, reflecting a national trend of growth in the tourist property sector, especially in seaside resorts. However, there are still aspects that need to be monitored to ensure a balance between tourism development, housing availability and quality of life for residents.
This data can be useful for evaluating property investments in Monopoli, especially in the second home and short-term tourist rental segments, taking advantage of the growing tourist appeal and expanding demand.
Areas of Monopoli with the highest property growth
There are two main areas of Monopoli with the highest property growth and greatest appeal for investment:
The historic centre, where property prices are significantly higher than in other areas, with two-room flats costing around €180,000 and prices per square metre reaching €2,000-3,000 for renovated properties near the sea and with a view. This area also attracts a high level of interest for short-term tourist rentals, with high weekly returns.
The central coast and surrounding areas with trulli, farmhouses and country houses continue to be in high demand. There is a strong presence of buyers here, including international investors who purchase both for personal use and for income, often entrusting the management to local companies.
Other areas of the city that are emerging as interesting for sales and new residential construction are the more peripheral or newly expanding areas, but demand and growth are mainly concentrated in the historic centre and in the immediate vicinity of the coast, thanks in part to the strong development of tourism in recent years, which has increased demand for second homes and tourist rentals.
In summary, for property investment in Monopoli, the most profitable choice remains the historic centre and the central coast, where tourist demand and prices are constantly rising, followed by areas with farmhouses and trulli in the countryside near the coast.
Average prices per square metre for the historic centre, beaches and countryside in Monopoli
The average prices per square metre in Monopoli for 2025 are as follows:
Historic centre: the average price is around €2,620-2,625 per square metre, with prices generally ranging from €1,800 per square metre to €3,400 per square metre for renovated properties in good locations near the sea.
Areas with beaches and coastline: average prices are around €2,000 per square metre, but can rise to €2,600-3,000 per square metre for properties facing the sea or in prime locations close to tourist attractions.
The countryside and rural areas around Monopoli, including areas with trulli and farmhouses, generally have lower prices, around €1,000-1,500 per square metre, although prestigious properties can fetch higher prices.
In general, the average price of properties in the various areas of Monopoli is higher than the provincial average (approximately £1,780 per square metre) and reflects the town's appeal to tourists and residents alike. These figures are current as of September-October 2025 and show a continuing upward trend in the local property market.
For investment or purchase purposes, this segmentation of prices by area helps guide the choice between the more prestigious historic centre, sought-after coastlines with beaches, and more affordable countryside areas that are growing in popularity for rural tourism.
What local factors influence prices per square metre in Monopoli?
The main local factors influencing prices per square metre in Monopoli are:
Location: The historic centre and areas near the sea have higher prices, often between £2,000 and £3,300 per square metre, thanks to the sea view, the historical value of the properties and their tourist appeal. More peripheral or rural areas have lower prices (around €1,000-1,500/m²) because they are less central and have fewer immediate amenities.
Tourism: The growth of tourism and the demand for short-term holiday rentals are driving up prices in the areas most sought after by visitors, especially along the coast and in the historic centre, increasing the demand for second homes and holiday homes.
Property status and type: Renovated properties with typical features such as trulli and farmhouses in the countryside are valued higher than properties in need of renovation or more common types of property.
Services and infrastructure: Proximity to services, transport and cultural or natural attractions has a positive impact on property prices, enhancing the value of both residential properties and those targeted at the tourist market.
Local supply and demand: The attraction of foreign buyers and investors increases competition for properties in prime locations, driving up prices.
Monopoli ranks among the municipalities with the highest property prices in the province of Bari, with an average sale price of around €2,071 per square metre and average rents of around €10.09 per square metre per month, which is higher than the provincial average. Prices vary greatly, from around €424 per square metre to over €3,200 per square metre, depending on the area and property characteristics.
Where to find OMI data and recent transactions for area-by-area analysis
To find OMI (Real Estate Market Observatory) data and recent transactions for area-by-area analysis, you can use the official resources of the Revenue Agency.
OMI property prices are published twice a year and cover sale and rental values for homogeneous territorial areas (OMI zones) in the municipality of interest, including the intended use and state of repair of the properties.
Access to the data is free of charge upon authentication with SPID or CIE in the reserved area of the Revenue Agency's online services, where you can download files with updated property values and classification of homogeneous areas for detailed analysis.
For easier consultation without authentication, the interactive map “Geopoi” is available, allowing you to search for quotations for individual areas or specific buildings in the municipality.
Furthermore, through the online platform “OMI Consultazione valori immobiliari dichiarati” (OMI Consultation of declared property values), it is possible to access anonymous data on sales recorded since 2019, with information on the type, price and cadastral value of the properties sold, which is useful for market analysis and monitoring recent transactions.
These tools represent the most authoritative and detailed source for conducting area-by-area analyses of the property market in Monopoli or other Italian locations.
What is the OMI Real Estate Market Observatory?
The Real Estate Market Observatory (OMI) is a tool established by the Revenue Agency that collects, catalogues and manages a vast database of economic and technical information relating to real estate in Italy.
The main functions of the IMO are:
Provide property valuations (“OMI values”), i.e. a range of market and rental values per unit of surface area, differentiated by homogeneous area within municipalities and by type and state of repair of the properties.
Manage data relating to registered property sales, as well as data on the rental market and rates of return.
Conduct studies, analyses and publications to ensure transparency and support tax and property valuation activities.
Providing private individuals and public bodies with reliable data for the declaration and valuation of properties for tax and market purposes.
OMI quotations are updated every six months and represent a fundamental reference point for assessing the fair value of properties, helping to standardise valuations in the national and local property market.
Essentially, OMI is the official and authoritative “real database” for finding out property values and market trends and for carrying out reliable analyses on a region-by-region basis.
How to use OMI values to evaluate a property
To evaluate a property using OMI values, the Comparative Method is mainly used, integrating official data with a specific analysis of the property:
Find the updated OMI values for the homogeneous area in which the property is located (minimum and maximum data in €/sq m by type and state of repair).
Calculate an average coefficient per square metre (e.g. average between minimum and maximum value).
Compare the property with other similar properties, analogous in terms of characteristics, location and condition, to adjust the coefficient taking into account any differences.
Apply any corrections for specific characteristics (renovation, view, floor, amenities).
Multiply the correct €/sq m coefficient by the commercial area of the property to obtain an estimate of its market value.
Always supplement the valuation with data on recent transactions and market conditions, because OMI values are indicative but not exhaustive.
For tax or legal estimates, it is advisable to consult an expert for a more accurate and personalised analysis.
OMI values are therefore a fundamental and reliable tool that provides an official reference based on real market data, but they must be supplemented with comparative analysis and technical assessments in order to obtain an accurate valuation of the property.
Calculate price per square metre from the OMI range for my area
To calculate an indicative price per square metre based on the OMI range for your area, follow these steps:
Identify the OMI range for your homogeneous area, which indicates a minimum and maximum value in £/sq m (e.g. £1,800/sq m – £3,000/sq m).
Calculate the arithmetic mean of the range: min+max22min+max. Example: 1800+30002=2400 €/sq m21800+3000=2400€/sq m.
If you have more detailed information about the property (condition, floor, view, renovation), apply a correction coefficient (+/- 5-15%) to the average to get closer to the most realistic value.
Multiply the price per square metre calculated in this way by the commercial area of the property to obtain the total value.
This method provides a simple reference based on official IMO data, to be supplemented with comparisons on the local market and specific characteristics of the property for a more accurate valuation.